Automate Lead Generation with AI Agent - OpenClaw Skill

Skill Structure

lead-gen/

├── SKILL.md (152 lines) ⭐ Core skill with quick start

│   └── References 5 detailed guides

│

├── references/ (1,434 lines total)

│   ├── filters.md (172 lines)

│   │   └── Filter syntax, profiles, debugging

│   ├── templates.md (230 lines)

│   │   └── Email templates, A/B variants, personalization rules

│   ├── discovery.md (270 lines)

│   │   └── Search strategies, multi-source workflows, enrichment

│   ├── configuration.md (401 lines)

│   │   └── Config format, all settings, environment variables

│   └── ethics.md (361 lines)

│       └── Legal compliance (CAN-SPAM, GDPR, CASL), anti-spam, reputation

│

├── scripts/ (329 lines)

│   ├── discover_leads.py (136 lines)

│   │   └── Search → filter → enrich workflow

│   └── send_outreach.py (193 lines)

│       └── Render templates → personalize → send at scale

│

├── templates/ (28 lines)

│   ├── cold_email_v1.txt

│   │   └── Problem-focused pitch

│   └── cold_email_v2.txt

│       └── Opportunity-focused pitch

│

└── example-config.json

    └── Sample config to get started

Key Design Choices

✅ SKILL.md under 500 lines — 152 lines of concise instructions
✅ Details moved to references/ — Agent loads only what's needed
✅ Scripts are executable — discover_leads.py and send_outreach.py ready to use
✅ Multiple templates — A/B test variants built-in
✅ Compliance-first — Ethics.md covers CAN-SPAM, GDPR, CASL
✅ Progressive disclosure — Quick start, then detailed guides as needed

How the Agent Uses It

1.           User asks: "Find CTOs at Series A SaaS startups"

2.           Agent reads: SKILL.md (152 lines of guidance)

3.           Agent references: discovery.md for search strategies, filters.md for criteria

4.           Agent runs: discover_leads.py to find + filter prospects

5.           User asks: "Now send outreach with personalization"

6.           Agent reads: templates.md for design, ethics.md for compliance

7.           Agent runs: send_outreach.py at throttled rate with personalization